A Massive Wonderland of Shopping, Fun, and Entertainment
American Dream is not just a shopping center—it’s an experience that goes beyond the ordinary. Located in East Rutherford, New Jersey, it spans more than three million square feet and is packed with attractions for every kind of visitor. From families with young children and thrill-seekers to fashion lovers and foodies, this massive complex caters to all ages and interests under one roof. It is a place where everyday expectations are exceeded and where lasting memories are made.
Retail Experiences That Cater to Every Style
Whether you’re looking for designer labels or affordable fashion finds, American Dream offers a retail environment unlike any other. You’ll find top-tier luxury stores like Hermes, Saks Fifth Avenue, and Dolce & Gabbana, alongside popular brands such as H&M, Zara, and Uniqlo. It’s not just about shopping—it’s about being immersed in style, inspiration, and personal expression.
Shoppers can wander through beautifully designed spaces, encounter pop-up shops and interactive displays, and enjoy services that elevate the shopping experience, including personal stylists and exclusive in-store events.
Adventures That Go Far Beyond Expectations
Where else can you ride world-class roller coasters, swim in one of the world’s largest indoor water parks, and ski in real snow—all on the same day? American Dream is a playground for all ages, home to unique attractions you simply won’t find anywhere else.
Nickelodeon Universe is the largest indoor theme park in the Western Hemisphere, filled with thrilling rides and themed attractions that bring beloved cartoon characters to life. Kids and adults alike can ride roller coasters, take part in interactive experiences, and meet their favorite characters.
DreamWorks Water Park offers a tropical escape no matter the season, with record-breaking slides, wave pools, and luxurious cabanas. It’s the largest indoor water park in North America and delivers non-stop aquatic fun in a vibrant, animated setting.
Big SNOW is the first and only indoor real-snow ski and snowboard park in North America. It’s the perfect place to learn to ski, brush up on snowboarding skills, or simply enjoy the novelty of hitting the slopes in the middle of summer.
Fun for the Whole Family
From toddlers to grandparents, there’s something for everyone at American Dream. Families can spend hours at Legoland Discovery Center, which features LEGO-themed rides, a 4D cinema, and creative building zones. There’s also a Mirror Maze, Angry Birds Mini Golf, and Blacklight Mini Golf for those who love a good challenge.
For something more relaxed, enjoy ice skating on a full-sized indoor rink or take in the quirky and interactive exhibits at the TiLT Museum, where art becomes part of your photos and your fun.
Dining That Delights Every Palate
When it’s time to take a break and recharge, American Dream shines with its wide array of dining options. From casual bites to upscale eateries, every craving is covered. There are dozens of restaurants to choose from, including internationally inspired cuisines, classic American diners, sweet shops, and even gourmet dessert bars. The food court itself is a vibrant spot where global flavors meet local favorites.
Perfect for Groups, Events, and Memorable Moments
Whether you’re celebrating a birthday, organizing a school field trip, or hosting a corporate event, American Dream offers custom experiences to make any occasion extraordinary. Their dedicated event planning team can tailor packages to your needs, including VIP access to attractions, private lounges, and customized meals. With its unmatched range of activities, it’s easy to keep every guest entertained.
What Makes American Dream Truly Special
What separates American Dream from other malls or entertainment centers is the depth and diversity of its offerings. It’s a place where you can shop, play, relax, and even learn—all in a single visit. It’s the only complex of its kind that offers real snow skiing, water park adventures, luxury shopping, theme park rides, and gourmet dining all in one spot.
The energy here is unmatched. Every corner of the complex invites curiosity, joy, and awe. It’s designed to surprise and entertain, to bring families and friends together, and to create experiences that stay with you long after you leave.
Why Everyone Should Go
If you’re looking for a place that combines fun, excitement, and variety in one beautifully constructed space, American Dream is that place. It’s not just for kids. It’s not just for shoppers. It’s for everyone who wants to step into a place where the ordinary becomes extraordinary. Whether you’re visiting from across the state or across the world, it promises a rich, vibrant, and unforgettable experience that you’ll want to revisit again and again.
