Who They Are and What They Believe In
DAME (operating under Sanitary Owl Ltd) is a UK-based femcare brand on a mission: to create period products that are kind to your body and kind to the planet. As a certified B Corporation since 2019, they embed social and environmental values into their business model. Their vision is to make periods less wasteful, less toxic, and more empowering — transforming a tabooinspired industry into something openly sustainable.
What Makes Their Products Stand Out
One of the things that truly sets DAME apart is their commitment to eliminating plastic and harmful chemicals from period products: their tampons are made from 100% certified organic cotton, and even their tampon wrappers are compostable cellulose — no synthetic fibres, no bleach, no harmful dyes. Their reusable tampon applicator is particularly notable: made from medical-grade materials (Sanipolymers), it’s designed to be durable (lasting for thousands of uses), hygienic, and easy to clean.
Beyond tampons, they’ve developed reusable pads built with their patented DAMEdry™ technology. These washable pads are soft, effective, and designed to reduce reliance on single-use disposables. They also offer period pants, including night and high-waist styles, giving people comfortable, reusable alternatives tailored to different flows and occasions.
Another dimension of their product uniqueness is their refill dispensers — ideal for workplaces, schools, and public venues. These lockable or free-standing dispensers hold tampons and pads, and are made from recycled materials, helping cut down on waste and make period care more accessible.
What You Can Find on Their Website
On DAME’s website you’ll find a thoughtfully curated range of sustainable period care:
- Organic Cotton Tampons, in various absorbencies, all wrapped in biodegradable cellulose.
- The Reusable Tampon Applicator, often sold in a set with organic tampons.
- Washable Pads, available in different absorbency levels and sizes.
- Period Pants, including styles for day, night, and teens.
- Refill Dispensers, with options for different capacities and customization (lockable, branded, etc.).
- Subscription options, letting you receive your favourite DAME products regularly and conveniently.
- An educational quiz to help you choose the right period care for your flow and lifestyle.
- A policies & commitments section, demonstrating their ethical standards, B Corp values, and supply‑chain transparency.
Core Principles That Differentiate Them
DAME isn’t just another period brand — their approach is holistic and mission-driven, and this shows up in several key ways:
- Sustainability First – From organic cotton to compostable wrappers, and reusable components, their design philosophy reduces waste at every stage.
- Certified Ethics – As a B Corp, they hold themselves accountable across social and environmental measures, not just profit.
- Long-Term Use – Their reusable applicator and washable pads are built to last, reducing the need for constant repurchasing.
- Accessibility & Inclusion – Their dispenser system is thoughtful for public spaces, helping make period products available in workplaces and venues.
- Transparency & Trust – Their policies, ingredient lists, and commitments are clearly displayed, so customers know exactly what they’re buying.
- Giving Back – A portion of their profits supports charitable initiatives, reinforcing that their mission isn’t just about selling — it’s about impact.
Why People Choose Them
For those who care deeply about sustainability, DAME offers real alternatives to traditional, wasteful period products. Many users switch to their organic tampons because they appreciate the absence of toxins and plastics. Others love the reusable applicator because it feels close to disposable ones in ease-of-use, but without the environmental cost.
People with heavy or unpredictable flows also turn to their pads and period pants for reliable, reusable coverage — often saving money and reducing waste over time. Institutions such as workplaces, universities, and public venues benefit too, using DAME’s refill dispensers to offer sustainable period care to their members or customers.
Challenges and Criticisms
No brand is without its critics. Some users on review platforms note issues with customer service, delivery times, or sizing of the period pants. On Trustpilot, feedback includes praise for sustainability and design, but also frustrations with returns or communication. Ethical considerations are central to DAME, but balancing scale, cost, and customer experience in a reusable product model isn’t simple.
Final Thoughts
In a world where period products are often single-use, chemically-laden, and environmentally damaging, DAME stands out as a brand that blends thoughtful design, sustainability, and ethical business. Their range of thoughtful, reusable, and organic options offers real choices for people who menstruate. For those looking to reduce waste, avoid toxins, and make a more socially responsible impact with their next period product purchase, DAME is a compelling, mission-driven brand worth considering.
