Burrells has built a reputation as a long-established jeweller and watch retailer — offering a wide selection of fine jewellery, luxury and mid-range watches, and accessories. What sets them apart is the combination of variety, perceived value, and a service-oriented approach: they aim to make quality jewellery and timepieces accessible, with good online shopping convenience and relatively competitive pricing compared with many traditional high-street jewellers or watch boutiques. For people who want access to both jewellery and quality watches (from everyday wear to more formal or gift-worthy pieces), Burrells positions itself as a go-to online destination.
What you can find on the Burrells website
When you browse the online store of Burrells, you’ll find:
- A broad selection of watches — including luxury, premium and more affordable brands. This offers customers a range of choices depending on budget and taste, from classic designs to modern styles.
- Fine jewellery options: rings, bracelets, necklaces, earrings, and other pieces — suited for gifting (birthdays, anniversaries, special occasions) or personal use.
- Timepieces and jewellery often accompanied by presentation boxes or gift bags — which adds to the feeling of purchasing something special, especially if buying as a gift.
- Offers and sales from time to time — discounted items or deals that make pieces more affordable or attractive compared with full price retail.
- Service extras: resizing (for rings or bracelets), advice on choosing pieces (especially watches), and customer service contact for support — giving Burrells a more tailored feel than a pure volume-based online shop.
- Delivery options: fast shipping and organised dispatch for purchases; many reviewers mention quick delivery times and well-packaged items — an important convenience when buying jewellery or valuable items online.
How Burrells differs from many other jewellery / watch retailers
Unlike some jewellers focused solely on high-end luxury or boutique stores that carry a narrow selection, Burrells offers a mix: pieces for premium-watch and jewellery buyers as well as more affordable options, appealing to a broader audience. This breadth (from modest priced items to luxury watches) provides flexibility.
Another differentiator is the balance between online convenience and service orientation. Many customers praise the ease of ordering, good packaging, prompt delivery and helpful service when resizing or selecting gifts — aspects that aren’t always guaranteed in online jewellery shopping. The inclusion of services like resizing or personalised advice gives Burrells a more personalised, human-focused feel than purely automated e-commerce retailers.
Also, because they carry both jewellery and watches, Burrells can function as a one-stop shop for gifts — whether a ring, earrings or a watch — which adds convenience over retailers that specialise in only one of those categories.
Finally, their pricing tends to offer value: according to customer feedback, many purchases are considered good value for money, with items often delivered at competitive prices, sometimes discounted, and including packaging suitable for gifting.
Who tends to benefit most from shopping with Burrells
- If you are looking for a special gift (e.g. watch, jewellery piece, ring, earrings) — Burrells offers a variety of choices and provides services (resizing, packaging) that make gifting easier.
- If you want flexibility in terms of budget — you can pick from affordable pieces to higher-end watches or jewellery.
- If you prefer to shop online but expect decent service standards (shipping speed, customer support, gift packaging), Burrells seems well-suited for that balance.
- If you want a combined jewellery and watch retailer — instead of visiting separate shops — their mixed catalogue offers convenience.
Some caveats to keep in mind
While many buyers are pleased with the value and service, there have been occasional complaints, especially around stock availability (some items ordered online were later confirmed out of stock), or issues with pre-owned or returned watches being resold as new — a reminder to double-check item descriptions and condition if buying high-value pieces.
Also, as with many online retailers dealing in luxury items, sizing (rings, bracelets, watch straps) and expectations around “brand-new” condition can vary. If you choose to buy expensive items, it may be wise to confirm their condition carefully, and if relevant, use resizing or custom-fitting services.
Overall assessment
Burrells offers a strong mix of range, convenience and value in the online jewellery and watch retail space. Their selection — from affordable jewellery and gift-worthy items up to premium watches — combined with helpful services, packaging, and relatively good pricing, makes them a good option for both personal purchase and gifting. For shoppers seeking flexibility, variety, and a balance between affordability and quality, Burrells presents a worthy choice.
